Guerilla+Marketing

= = __**Guerrilla Marketing**__ As Social Media/Web 2.0 tools increase, how does one (specifically, the College) market themselves in this new environment. How does one get “attention” for their activities? THIS GROUP will investigate promoting IT and ICT __PROGRAMS__ @ FSU, effectively using web marketing, social media, etc. THE GROUP WILL PLAN/DESIGN A CAMPAIGN, EXECUTE/MEASURE RESULTS! (focus on VIRAL techniques).

Research recent guerrilla marketing techniques that have been successful.

__MEMBER CONTACT__
Leader 1: Alyssa Blank __Phone__: 850-274-2426 Email: acb8566@my.fsu.edu Availability: Notes: I generally go out of town on the weekends and some weekdays. I keep pretty busy during the week but I can fit things in with advance notice.
 * Sunday || Monday || Tuesday || Wednesday || Thursday || Friday || Saturday ||
 * all || all || all || all || all || all || all ||

Leader 2: Jae Han Kim Phone: 954-655-5826 Email: jaehan(at)jaehan.com Availability: Notes:
 * Sunday || Monday || Tuesday || Wednesday || Thursday || Friday || Saturday ||
 * After 2PM || After 2PM || After 2:15PM || After 5PM || After 2:15PM || After 2PM || After 2PM ||

Member: Michale Johnson Phone: 850 - 272 - 3282 Email: mtj11c@my.fsu.edu Availability: Notes: I can pretty much meet when you need to. Just give me some heads up.
 * Sunday || Monday || Tuesday || Wednesday || Thursday || Friday || Saturday ||
 * yes || yes || yes || yes || yes || yes || yes ||

Member: Orlando Lorie Phone: 305 720 9308 Email: lorie.orlando@gmail.com Availability: 5pm - 8pm || 11am - 5pm || 9am - 1:30pm || Not Avialable || All Day || All Day || Notes:
 * Sunday || Monday || Tuesday || Wednesday || Thursday || Friday || Saturday ||
 * All Day || 9am - 11am

Member: Ian Eckert Phone: 305-304-8607 Email: ime09@my.fsu.edu Availability: Notes:
 * Sunday || Monday || Tuesday || Wednesday || Thursday || Friday || Saturday ||
 * all day || after 5pm || all day || not available || all day || after 4pm || all day ||

Member:Lauren Owens Phone:727-422-2891 Email:Leo08c@my.fsu.edu Availability: Notes: My tuesday and thursdays will be free after Summer B ends. Sometimes my work schedule varies.
 * Sunday || Monday || Tuesday || Wednesday || Thursday || Friday || Saturday ||
 * all day || after 4 || Before 1230 or after 4 || after 5 || before 1230 or after 4 || after 4 || all day ||

Member: Angelo Bravo Phone: 813-892-7252 Email: ajb09f@my.fsu.edu Availability: Generally I have Wednesdays and Thursdays off of work every week but my other days fluctuate so I cannot make an accurate weekly availability. I am only taking 3 __classes__. Two are on Wednesday from 2-5 p.m. and 6-8 p.m. and the other is on Thursday at 2-4:15 pm.

**TEAM MEETINGS**
Group meeting #1 6:30 June 4 @ Strozier - Present: Alyssa, Ian, Jae, Lauren
 * Group meetings need to be coordinated better since the first meeting was difficult to schedule.
 * We will set a weekly meeting date in class on Wednesday (June 6th) when everyone can meet up without any scheduling conflicts.
 * Discussed different project ideas and other groups we can coordinate with.
 * Figure out which groups we can work with, what they need, and what marketing techniques we can offer them.

Update - June 6, 2012

 * Set a weekly meeting for Tuesday's at 5pm in Goldstein Library.
 * Sent email to class offering our marketing services.
 * WISE has signed on for assistance with marketing for a "meet and greet" session and a breakfast event.

Group Meeting - June 11, 2012

 * Assigned roles to members:
 * Michale will focus on the Recruitment Group
 * Jae will focus on the Web Seminar Group
 * Alyssa will focus on the WISE Group
 * Orlando and Ian will focus on analytics for various projects
 * Lauren will focus on marketing information
 * Angelo will focus on implementing projects
 * Decided to table at Seminole Discovery in the Union on June 21, 26, and 28 from 1130-230, possibly leaving at 1pm if lack of traffic. We want to create a pamphlet/flyer, have some kind of activity, and some sort of prize/giveaway. We will include the other groups in this. We will work on this from this point forward.
 * Determined that emails will be sent out to the Recruitment, Web Seminar, and WISE groups each Wednesday as this is after everyone's weekly meeting. The purpose of the emails is to set up meeting times with the other groups and to discuss any updates.
 * Orlando and Ian will focus on setting up and monitoring analytics for the marketing that we do for each group to determine if our efforts are working.
 * We would like to see an increase in membership in WISE and IT/ICT programs, "likes" on Facebook pages, attendance to events/meetings, etc. Lauren will help us to understand how GRP works so we can also utilize this to see if our efforts are successful.
 * Some pitfalls we may encounter:
 * our marketing efforts won't work
 * lack of or failed communication between different groups
 * lack of unique marketing ideas
 * Some ideas:
 * flash mob
 * puzzle/riddle
 * game --> prize
 * post-it's in random places
 * customer fortune cookies, m&m's, etc
 * treasure map/scavenger hunt
 * chalking
 * flyers/signs
 * Facebook/FourSquare check-ins
 * social media
 * We will need to check with each group that we are assisting to determine if they have social media and/or a website in place. If they do not, then we need to find out if these will be created.
 * Created a tentative timeline.

Group Meeting - June 19, 2012

 * Our focus this week is on Seminole Discovery. We have decided to have a table on the 26th and 28th so as to allow more time to gather materials and organize participation with other groups.
 * Orlando will be working with Michale to get analytics on the Recruitment website.
 * Ian will be emailing Ebe to inquire about brochures, flyers, prizes, and a game.
 * Michael has flyers already made for the Recruitment Group.
 * Lauren will create a Facebook event page for our presence at Seminole Discovery.
 * Jae will inquire about Momo's coupons for a potential prize and design a flyer for WiSE when we receive the appropriate info.
 * Alyssa will be contacting the FSU bookstore to inquire about free materials to use as prizes, finalizing Seminole Discovery procedures, and emailing all group leaders regarding their involvement.
 * Angelo will email different groups (Recruitment, WiSE, etc) to inquire if they have any social media sites.
 * Once we receive brochures we will create a survey/questionaire for students to fill out in order to be eligible to win a prize and to track our reach.
 * Foursquare and Facebook check-in locations will need to be created the morning of the event once we are aware of where the table is going to be located.
 * We also need to be thinking of catchy things to put on our post-it's next week!

Seminole Discovery - June 26, 2012

 * Cancelled due to inclement weather.

Seminole Discovery - June 28, 2012

 * Attendance at Seminole Discovery: Alyssa, Jae, Ian, Tavaris, Angelo, Michale, John, Orlando
 * Five surveys completed
 * 17 people given information

Group Meeting - July 10, 2012

 * WiSE flyers have been created and shared with WiSE group members.
 * Seminole Discovery:
 * We will distribute 1-2 prizes by calling or emailing people who filled out the survey and having them pick up their prize at the Shores building.
 * Decided to use remaining shirts and Momo's coupons for the Recruitment Site QR Post-It campaign and possibly for a future event.
 * Post-It Campaign:
 * Flyer created for Feed Your Brain for events being held on July 11, 2012. Will not be able to use this as not enough time to get printed but we will alter for the two future FYB events.
 * Design ideas confirmed for WiSE, Recruitment Site, and Web Seminar QR code flyers. These will be in production this week and next.
 * Response form needs to be added to the recruitment site. Info includes:
 * Name
 * Email
 * IT/ICT major?
 * If no, what is your current major?
 * Where did you see our ad?
 * Would you like more info on IT/ICT programs?
 * Recruitment Site flyer is to include a QR code linking to the form on the recruitment site and a blurb about winning up to $50 in prizes.
 * WiSE flyer is to include a QR code linking to the Facebook event page for the Networking Breakfast being held on July 16, 2012, at 730am.
 * Web Seminar flyer is to include a QR code linking to something TBD to advertise the seminar being held on July 16, 2012 at 10am.
 * We will be helping Michale with chalking for the Recruitment Site on Thursday, July 12, 2012 at 6pm. He will let us know by 4pm on that day if weather will permit us to continue.
 * Updates for presentation being given Wednesday, July 11, 2012:
 * We have completed the majority of our goals, including:
 * Seminole Discovery on July 28, 2012.
 * Ian procured brochures/shirts and created a survey for SD.
 * Jae created a TON a flyers for different groups and got 5 Momo's coupons for SD.
 * Orlando and Michale added analytics to the recruitment site.
 * Lauren created a Facebook event page for SD and created Twitter updates.
 * Angelo coordinated involvement at SD with other groups' members.
 * Alyssa reserved table at SD and coordinated overall duties.
 * Design ideas for Post-It Campaign flyers confirmed.
 * Post-It Campaign has 1 out of 4 flyers created, others in the process of being made.
 * We did not complete the following goals:
 * Seminole Discovery on July 21, 2012 due to the group not having all materials necessary for execution.
 * Seminole Discovery on July 26, 2012 due to inclement weather cancelling event.
 * We will continue to work on the following:
 * Post-It Campaign throughout the following two weeks.
 * Info table outside of Strozier during exam week.
 * pencils, energy drinks, prizes, flyers?
 * Chalking for the Recruitment Site group on Thursday, July 12, 2012.
 * Coordinating with WiSE, Recruitment Site, Web Seminar, and FYB for upcoming events.

Group Meeting - July 17, 2012

 * Alyssa, Lauren, Angelo, and Michale completed chalking for the recruitment site. Efforts were cut short due to torrential rain.
 * Tentative plans for exam week table event:
 * We will have a table in front of Strozier Library on Monday, August 6, 2012, from 12-2pm.
 * Angelo will be contacting the SAC to inquire about securing a table and a tablecloth. If no tablecloth is available Michale will be bringing a sheet.
 * Alyssa has the remaining shirts, flyers, and Momo's coupons.
 * Jae will follow up with his contact at Redbull.
 * Lauren will be creating a Facebook event page and sending Twitter status updates to Ebe.
 * Ian will email Ebe in regards to leaving the Seminole Discovery prize at the front desk of Shores to be picked up by the winner.
 * Alyssa will bring Seminole Discovery prize to class on Wednesday, July 18, 2012. She will also contact the winner when location for prize pick up is confirmed by Ian and Ebe.
 * Alyssa will email the WiSE analytics to Orlando.
 * Jae completed a full-page and a half-page flyer for Feed Your Brain, and a half-page for WiSE.
 * Recruitment Site flyer is mostly complete - just waiting for the survey link from Ebe.
 * We will need 25 of the half-page FYB flyers, 25 of the WiSE half-page flyers, 25 of the Recruitment Site half-page flyers, and 30 of the FYB full-page flyers.
 * We will be chalking and posting flyers on Thursday, August 19, 2012. We will be meeting in Shores at 930am.

=TENTATIVE TIMELINE= =REVISED TIMELINE=
 * Each Wednesday - Email Recruitment, Web Seminar, and WISE Groups regarding any updates and setting up meetings.
 * June 11-20 - Work on Seminole Discovery tabling materials.
 * June 21 - Seminole Discovery
 * June 26 - Seminole Discovery
 * June 28 - Seminole Discovery
 * June 17-23 - Work on ideas for post-it marketing
 * June 24-30 - Implement post-it marketing
 * July 11 - Project Update
 * July 17-19 - Implement QR/Post-it Marketing Campaigns
 * July 24 - Group Meeting, work on Exam Week Table
 * July 31 - Group Meeting, finalize Exam Week Table
 * August 6 - Strozier Exam Week Table